Like it or Not, Payback is Hell

As both a broadcaster and a blogger, I find the fire storm over Colin Cowherd's calling out of the "Big Lead" a fascinating exercise in radio vs. the net. Cowherd, the midday host on ESPN, was upset with something written about him on that blog and ordered his listeners to unleash a DNS attack (flood the server with fake hits to blow it up) upon the site.

Here are some truths: Get ready for a lot more of this stuff. Some of the things I read on the Internet (including a few things I've written) are borderline liable and while being able to post them on the Internet is cool, you better be ready for payback. Most of the time, these things go unchecked because it's not a big deal. Why? Most bloggers are just hobbyists with opinions. They have as much credibility as a caller on a talk show. It is the "if a tree falls in a forest and no one is there to hear it" litmus test.

What Cowherd did was the right thing on a lot of levels. He decided to use his audience (which comprises far more people than a stop in the blogesphere) to get even. I don't condone cyber terror, but by pulling this stunt, Cowherd showed who the bigger dog was by using the power of a real world microphone versus the fantasy world of the blogesphere.

It is a completely different level being on the air everyday. I agree that hosts should acknowledge where they get their material from, but you and I both know that is not the ESPN way. It is important bloggers that you understand that writing 500 words is a pretty easy process; talking for three hours on national radio isn't. And while I am not a fan of Cowherd, I know the work he put into getting where he is.

When you take shots at a guy with a bully pulpit and over 200 radio stations, it will come back to bite you. If you are going to lob a grenade, you need to expect it to come back over the fence once in awhile.

Lighting Round:

 

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