Junior's Plans Hold DEI in the Balance


Dale Jr. is leaving DEI when his contract expires at the end of the season.  This will seriously cripple DEI as a lot of their revenue is tied to Junior. 

It's not that Junior is burning up the track as a driver, but in terms of endorsements and sponsorships, which are key in NASCAR, he's right up there at the top.  If he really wanted to stick it to Theresa Earnhardt, he'd move over to RCR and take the 3 car out of the mothballs.  In NASCAR, the teams own the car numbers. 

Here's another wacky thought: If I'm Joe Gibbs racing, do I consider hiring Junior to drive the 20 car and replace Tony Stewart who is continually putting his foot in his mouth and ticking off sponsors?  How much would Home Depot enjoy having Junior as their spokesperson (although I doubt Gibbs would fire Stewart unless he really screwed up.)  Theoretically, if Earnhardt wanted less attention as a driver, he could venture over to Hendrick Motor Sports and be part of a team with Jimmy Johnson and Jeff Gordon.  The pressure to win would not be on Earnhardt every week and he'd be part of a team that builds great cars.

If Junior and Martin Truex run under the JR racing banner next year (highly unlikely), how will DEI survive with just Paul Menard?  Will other drivers want to go to work for Theresa and if so, who?  Certainly not a name driver, more likely a journeyman like a Joe Nemecheck or maybe a Todd Bodine. 

Stay tuned.  It's going to definitely be worth following.

Lightning Round

 

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