Once The NCAA Sees Some Benjamins, They'll Play Ball

The biggest scandal being pounded in the blogs is THE story about the reporter from Louisville who was live blogging an NCAA Super Sectional game and was asked to leave the stadium.

The NCAA made it clear it wasn't going to allow live blogging at the games.  The lawyer for the Louisville newspaper says that the NCAA doesn't control information once history is made.  If a player hits a home run, that's history and it should be reported.  All very good arguments, but here's why the NCAA isn't allowing live blogging this year: They aren't making money off it.

Think about it.  ESPN and the local radio stations or sports radio networks covering the games pay a rights fee.  Every tournament game you broadcast requires one.  Live bloggers pay nothing, they get in on a standard print media credential.  So, ESPN, which also owns websites, doesn't like the fact that someone is reporting a game that they are broadcasting on the net.  The contention is, they paid for the exclusive rights and this guy form the newspaper is violating them.

What you will see in the future is the NCAA charging newspapers and web sites a "blogging rights fee."  This will be in addition to whatever they are charged for a broadband line (which, by the way is outrageous.)  Soon, everyone will catch on and you'll have the same thing at all levels.

Before you scoff, I have some experience with this.  Rights fees are why you can't say "Super Bowl" if you are not the rights holder.  They are why you can't say "Chicago White Sox post game report" if you are not the flagship station or a network affiliate.  And rights fees is what got the blogger tossed out of the ballpark.

You may not think it's fair, but in sports, that's how business is done.  No league or governing body is going to jeopardize their revenue stream with outsiders who didn't pay the freight.  For the NCAA, it's best practices, not freedom of information.  In fact, it has nothing to do with freedom of the press and everything to do with making money.

The situation will end quietly when a fee is agreed upon and the papers and/or web sites pay the NCAA troll under the bridge.  Until then, blogging at a game doesn't make sense because it doesn't make money.

Lightning Round

 

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