
Growing up in Chicago in the 70's, the Chicago Blackhawks were a pretty big deal. Much bigger than the Chicago Bulls. In my neighborhood, we played much more street hockey than we did basketball, largely because we were all Hawks fans. The Hawks always made it to the playoffs and in the early part of the seventies, they had a couple of near misses in winning Lord Stanley's Cup.
Over time, the NHL somewhere lost it's way and the NBA juggernaut not only passed it in popularity, but wiped it off the map. There are some who believe that the reason NHL commissioner Gary Bettman, a former NBA employee was given a glowing recommendation at the time of his hiring by NBA Commish David Stern was that Stern was sure Bettman would, through Bettman's incompetence, bury the NHL. I don't believe it, but I also don't dismiss it.
Fast forward to this weekend and the 27 million people who watched the USA and Canada play in the Olympic final. While the USA lost, it was a great victory to have hockey exposed to the masses again. Maybe, just maybe, this could be the springboard to the NHL becoming more popular. Recent TV ratings and studies have shown the NHL is gaining on the NBA. And, in some of the NHL's bigger and most important markets like Chicago, Buffalo and Boston, teams are competitive again and the fans have been coming out.
Still, hockey is lagging behind the popularity it enjoyed thirty years ago.
Why?
I agree with our hero and role model that hockey on an international scale with all hands pulling for one team and national pride on the line is a far more compelling reason to watch hockey than a Tuesday night game between the Flyers and Devils. International hockey is played by all-star teams and you get to see all of the best players play at the highest level possible. Everyday hockey is good, but for every Patrick Kane there is a fourth line stiff who is either too old or too unskilled to have an impact.
The same with goalies. Some are stand on your head good like Ryan Miller and Roberto Luongo. Others are Jeff Deslauriers or Chris Mason.
If the NHL is going to improve their product, it needs to contract. Merge some of the teams that aren't successful into a smaller, more concentrated league offering a better product. You need twenty players and two goalies on an NHL team where in the NBA you need only twelve and three really good ones.
The second thing that needs to be done is find a cable operator that people can actually find on basic cable. The only reason I know where Versus is on my cable system is that it's between the Food Network and Nat Geo, two channels we watch a lot at my house. It's doubtful ESPN will take hockey back, especially since they finally got what they always wanted, the NBA. But someone that's in a majority of homes (even ESPN 2) would be better than where hockey is now.
I want to see hockey become popular again because I enjoy it and increased popularity means increased exposure. Unfortunately, once the euphoria fades and reality settles back in, I'm afraid it will be back to business as usual.